The real ROI of incentivising your channel partners

incentivising your channel partners

Effective and efficient interaction between your company and your channel partners has many benefits for all involved, notably, improved productivity, increased profitability, high engagement and greater loyalty. A channel incentive program is one way to ensure that this relationship remains healthy and thriving. Channel management is complex and incentivising can be a costly exercise, so […]

How legacy technology hinders “customer experience and loyalty”

As many businesses have made a start on the digital transformation journey, there’s increasing market pressure to deliver more sophisticated customer experiences. Legacy technology is hindering this process. In fact, 92% of Chief Information Officers find integrating new communications channels with legacy systems a key challenge to improving customer experience and loyalty initiatives. Understanding the […]

How AI can help you improve customer loyalty

Artificial Intelligence (AI) is one of the leading trends in technology and is quickly gaining traction among marketers. In a study by Teradata, 80% of enterprises reported that their organisations already have some form of AI in production and customer experience is one of the key areas identified for AI investment. And 61% of respondents […]

7 Things to consider before developing a channel partner program

Channel partner programs are a great tool for jump-starting revenue growth. They’re seen as a cost-effective way to reach and acquire more customers and can help you grow beyond your internal sales capabilities. However, for your channel partner program to be successful, you need to do it right. It starts with establishing clear objectives around […]

The top 10 drivers of customer loyalty

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

How to forecast loyalty program liability.

forecasting loyalty program liability

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

Brand loyalty vs customer loyalty. Here’s why your business needs both.

Brand loyalty vs customer loyalty

While brand loyalty and customer loyalty are related, there is a difference. If your business has come through the pandemic storm of 2020 more or less intact, you may be counting on your loyal customers to return in their numbers and restore your balance sheet to good health. And indeed, you may already be seeing […]

A personalised retail experience is the only way to engage your customers.

Engage your customers through personalised experiences to grow a more loyal customer base, ultimately leading to an increase in sales. In this age of enlightened, empowered consumers, brands have been increasingly challenged to redefine customer-centricity both in terms of what it means and how to demonstrate it with authenticity.   Research has shown that 80% of […]

How to measure customer loyalty.

A loyalty program is an essential tool for keeping your best customers feeling appreciated, satisfied and coming back for more of what your brand offers. And customer retention, as you know, is the name of the game. It’s up to 25 times more expensive to acquire a new customer than it is to retain an […]