How AI can help you improve customer loyalty

Artificial Intelligence (AI) is one of the leading trends in technology and is quickly gaining traction among marketers. In a study by Teradata, 80% of enterprises reported that their organisations already have some form of AI in production and customer experience is one of the key areas identified for AI investment. And 61% of respondents […]

7 Things to consider before developing a channel partner program

Channel partner programs are a great tool for jump-starting revenue growth. They’re seen as a cost-effective way to reach and acquire more customers and can help you grow beyond your internal sales capabilities. However, for your channel partner program to be successful, you need to do it right. It starts with establishing clear objectives around […]

The top 10 drivers of customer loyalty

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

How to forecast loyalty program liability.

forecasting loyalty program liability

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

Brand loyalty vs customer loyalty. Here’s why your business needs both.

Brand loyalty vs customer loyalty

While brand loyalty and customer loyalty are related, there is a difference. If your business has come through the pandemic storm of 2020 more or less intact, you may be counting on your loyal customers to return in their numbers and restore your balance sheet to good health. And indeed, you may already be seeing […]

A personalised retail experience is the only way to engage your customers.

Engage your customers through personalised experiences to grow a more loyal customer base, ultimately leading to an increase in sales. In this age of enlightened, empowered consumers, brands have been increasingly challenged to redefine customer-centricity both in terms of what it means and how to demonstrate it with authenticity.   Research has shown that 80% of […]

How to measure customer loyalty.

A loyalty program is an essential tool for keeping your best customers feeling appreciated, satisfied and coming back for more of what your brand offers. And customer retention, as you know, is the name of the game. It’s up to 25 times more expensive to acquire a new customer than it is to retain an […]

Is the future of work here? Take a look at what the 2021 workplace has in store.

What does the future of work look like? Here are a few predictions on what the workplace has in store in 2021 – from continued remote working to digitalisation. In an interview with Forbes, Laurie Ruettimann (author, entrepreneur, and host of the Punk Rock HR podcast) said, “I don’t think we’re surviving a global pandemic […]

7 Customer loyalty trends that are set to make 2021 an interesting one.

After a year of major disruption, here are 7 customer loyalty trends in retail that you can expect in 2021, including changes in loyalty programs. The retail industry has seen significant disruption in 2020, from having to close physical stores during the lockdown to an accelerated shift to digital and adapting to new health and […]

3 Things to know about the post-COVID-19 customer and the new loyalty program landscape

COVID-19 has shaped a new customer experience as well as changed the loyalty program landscape. No aspect of consumer life has been left unchanged in response to managing the pandemic. From reduced shopping hours to product choices, social distancing, mandatory masks and hand sanitising. These are all changes people are willing to make in the […]