In the pharma industry, products rise and fall for various reasons. Central to a new product’s commercial success, however, is the sales reps and their
In the pharma industry, products rise and fall for various reasons. Central to a new product’s commercial success, however, is the sales reps and their motivation to sell. Motivation is the key to any successful
Organisational culture has been a buzz-term for several years now. Not only is it a big differentiator, but it’s also the best way to retain
Effective and efficient interaction between your company and your channel partners has many benefits for all involved, notably, improved productivity, increased profitability, high engagement and
As many businesses have made a start on the digital transformation journey, there’s increasing market pressure to deliver more sophisticated customer experiences. Legacy technology is
Artificial Intelligence (AI) is one of the leading trends in technology and is quickly gaining traction among marketers. In a study by Teradata, 80% of
Channel partner programs are a great tool for jump-starting revenue growth. They’re seen as a cost-effective way to reach and acquire more customers and can
Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole.