7 Ways to maintain ‘high performance organisational culture’ even during a pandemic
Organisational culture has been a buzz-term for several years now. Not only is it a big differentiator, but it’s also the best way to retain and attract talent. Having a culture that attracts top talent can lead to 33% higher revenue, among other benefits. Culture is the common set of behaviours and underlying beliefs that […]
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August 2021
Scaling up and growing financial service customer loyalty
Designing improved tech capability on a huge scale. Our client, a major Financial Services Institution, needed a technical partner to build and implement a massive-scale customer loyalty program. Our experience and expertise fit the brief and so began a hugely successful loyalty partnership. DOWNLOAD CASE STUDY
The real ROI of incentivising your channel partners
Effective and efficient interaction between your company and your channel partners has many benefits for all involved, notably, improved productivity, increased profitability, high engagement and greater loyalty. A channel incentive program is one way to ensure that this relationship remains healthy and thriving. Channel management is complex and incentivising can be a costly exercise, so […]
How legacy technology hinders “customer experience and loyalty”
As many businesses have made a start on the digital transformation journey, there’s increasing market pressure to deliver more sophisticated customer experiences. Legacy technology is hindering this process. In fact, 92% of Chief Information Officers find integrating new communications channels with legacy systems a key challenge to improving customer experience and loyalty initiatives. Understanding the […]
How AI can help you improve customer loyalty
Artificial Intelligence (AI) is one of the leading trends in technology and is quickly gaining traction among marketers. In a study by Teradata, 80% of enterprises reported that their organisations already have some form of AI in production and customer experience is one of the key areas identified for AI investment. And 61% of respondents […]
7 Things to consider before developing a channel partner program
Channel partner programs are a great tool for jump-starting revenue growth. They’re seen as a cost-effective way to reach and acquire more customers and can help you grow beyond your internal sales capabilities. However, for your channel partner program to be successful, you need to do it right. It starts with establishing clear objectives around […]
The top 10 drivers of customer loyalty
Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]
How to forecast loyalty program liability.
Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]
Brand loyalty vs customer loyalty. Here’s why your business needs both.
While brand loyalty and customer loyalty are related, there is a difference. If your business has come through the pandemic storm of 2020 more or less intact, you may be counting on your loyal customers to return in their numbers and restore your balance sheet to good health. And indeed, you may already be seeing […]
