How aspiration beat penalties, doubling compliance at scale.

Doubling pricing compliance through a winning incentive program.

Achieving consistent pricing compliance across thousands of independent outlets is a complex challenge — especially in fragmented, high-variance markets.

In this case study, see how Achievement Awards Group partnered with HEINEKEN Beverages to design a targeted channel incentive program that made compliance aspirational, not punitive.

By combining clear rules, structured audits, and meaningful rewards, the program delivered measurable behaviour change at scale — doubling pricing compliance in just four months and setting the foundation for a sustainable, always-on model.