RESOURCES / E-GUIDES
Loyalty by design
Customers have a compelling reason to stay with your brand over and above all your competitors.
Loyalty can be further defined in terms of three specific behaviours:
1. Repurchase – customers continue to buy your products / services
2. Share of wallet – customers buy more of your products / services over time
3. Advocacy – customers recommend your brand to others
- 12 min read
Your details please
E-Guide will be sent to you via email