Customer loyalty.
Customised royally.
These days, outstanding programs must also embrace an ecosystem of potent new technology, extraordinary AI and advanced data analytics to give every customer an experience that’s seamless, delightful, personal and powerful.
Whether you’re looking to introduce a loyalty program or improve your existing one, we’ve got nearly 50 years of experience developing solutions that work, measurably, and pay off, valuably.
Reward your customers, and they’ll reward you.
Loyal customers tend to buy more from you, more often.
Loyal customers choose to keep coming back for longer instead of going to your competitors.
The longer you keep a customer, the more they spend with you, and the more valuable they are to you.
Loyal customers will talk about you and recommend you enthusiastically. They’re your best marketers.
Get deeper, fuller, richer data about customer preferences, behaviour and patterns.
Clear performance indicators and advanced analytics ensure tangible business impact.
Customer solutions that work.
Custom-designed. Customer-centric.
To really connect personally and perform exceptionally, your program must be designed for your business, uniquely.
Build long-lasting loyalty with our long-standing wisdom.
We put decades of experience to work, to deliver a program that works. Our proprietary methodology is used to build your proprietary loyalty. With tools and frameworks validated over more than 1000 programs, we make it our business to understand yours. We implement with careful attention to detail. We manage, monitor, and measure. We fulfil rewards. And, most of all, we fulfil your expectations.
We provide:
- Personalised loyalty program design, aligned with your brand strategy.
- Comprehensive, flexible rewards structures, including discounts, priority services, experiences, and beyond.
- Data-driven program management, ensuring ongoing success and optimisation.
A great coalition needs great co-ordination.
We’re the glue that makes the coalition stick, ensuring that every partner benefits, and every customer wins.
When different brands get together, we bring it all together.
A coalition of brands coming together in one loyalty program can add up to more than the sum of its parts. Partners can share costs and richer data insights, while expanding their reach. Customers can get a more attractive and engaging loyalty offering. But it all hinges on how the program is designed and then delivered.
We know what works, and how to make programs work. We utilise behavioural science, proprietary frameworks, and tried-and-trusted methodologies, to make sure the complicated works simply, and the cogs click into place smoothly.
We provide:
- Custom coalition design that aligns with each partner’s business goals.
- Seamless implementation, ensuring frictionless integration across multiple brands.
- Real-time engagement strategies that drive participation and increase value for all stakeholders.
Boost sales? Or build loyalty? Why not both?
Consumer promotions can do more than just increase short-term sales. They can be stepping stones to long-term loyalty. We make sure every promotion aligns with your broader strategy, and has a lasting impact.
Promotion today, performance tomorrow.
While a campaign period may be limited, its impact needn’t be. Developed in the context of your business strategy, promotions should contribute to building lasting customer loyalty.
We utilise proprietary frameworks, refined over years of delivering successful customer loyalty programs, to measurably boost sales and meaningfully build loyalty.
We provide:
- Strategic campaign development that balances acquisition with retention.
- Seamless execution and multi-channel delivery.
- Post-campaign analytics and optimisation to drive continuous improvement.
Technology does incredible. We integrate it, incredibly well.
Technology has taken loyalty programs to a new level. For your loyalty solution to work at its best, the tech needs to work at its hardest. We build the right platforms and intelligence into every solution.
AI, analytics and gamification integration
More brAIn gets you more gAIn.
With artificial intelligence, advanced analytics and predictive modelling, we can make confident assumptions about customers’ preferences and behaviours in order to make engagement highly personalised, timeous and relevant. And with gamification mechanics, we can make interactions dynamic, delightful and habit-forming.
We provide:
AI-driven customer insights to deliver the right offer, at the right time.
Gamification elements like challenges, tier progression, goal streaks and social leaderboards, to delight and engage participants.
Real-time rewards and nudges that reinforce customer behaviours.
We provide:
Technology
End-to-end technology deployment and optimisation.
Integration
Seamless API integration with CRM, e-commerce, and marketing automation tools.
Performance
Real-time performance tracking for continuous program optimisation.
Platform integration
There is no one best technology platform – only what’s best for your business, and your loyalty program. We are objective and agnostic about making recommendations, based on software you may already be using and what your loyalty program needs.
When the right platform is chosen, we make sure it works seamlessly, optimally. We work with top global loyalty platforms and offer full integration services, ensuring that your loyalty program runs smoothly across every touchpoint.
Get a deeper downlow with data.
We design solutions that work. Here’s how that works.
The design and delivery of your program can include:
Research and consultancy
Solution design
Measurement
Launch and communications
Customer support
Reward strategies
Reporting and governance
Broad experience across industries. Deep expertise in what works. A long history of happy clients.
We’ve designed and delivered successful customer solutions for global brands and local corporates in industries that span banking and financial services, groceries and retail, fuel, health and fitness, and hospitality. We’re proud of our relationships, and prouder of the results.
The proof is in the performance
Case studies:
Solutions that worked.
Articles
View all articles & resources
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From mass media to minutiae, from reach to reaching out
How retail can build the customer experience of the future.
How to forecast loyalty program liability.
How to measure customer loyalty.
