A long record of positive results. A long roster of happy clients.

A long record of positive results. A long roster of happy clients.
Over nearly half a century, we’ve designed and delivered successful solutions for global brands, local corporates and government institutions in almost every industry. We work hard to earn our clients’ trust by giving them excellent service and exceptional solutions. Ultimately, it’s results that build relationships.
Trusted by some of the world's most established businesses.
SBSA
Vodacom
Sanlam
Samsung
Heineken
TP
Merc
Smollan
SAB
ABInBev
GIBBS
GEMS
ford
daimler-truck
BAT
UDTrucks
liberty
IDM
HC
Bosch
astron
BP
angloamerican
Volkswagen
absa
cocacola
engen
Smiling manager reading report to colleagues in meeting room

Case studies:
Solutions that worked.

View full case studies
Every client, and every brief, has different needs. The one thing they all have in common is the desire for results. Whatever your problem, challenge or opportunity, we love to design solutions that work. These are some of them.
Reward Solutions

awardscard®: Better deal, better value, same price

Challenge
  • Sales director had the perception that rewards cards are all the same. But his previous supplier provided no administration, cardholder support or strategic input.
Result
  • At no extra cost, we included:
  • Highest monthly load limit in the industry.
  • Customised welcome communication to participants.
  • Personalised follow-up communication.
  • Outbound campaign to encourage card activation and program participation.
  • Online rewards shopping, including merchandise, travel and experiences.
  • 24/7 cardholder support through our contact centre.
  • Database management and detailed reporting, which reduced administration for our client.
Read the full case study
Employee Solutions

Public sector organisation

Goal
  • Strengthen employee engagement.
  • Align employees with the organisation’s goals and values.
  • Instil a service-oriented mindset.
  • Applicable to 15,000 employees in branch offices nationwide.
Result
  • 11% increase in employee engagement within a year (well above the initial target of 2.5%).
Channel Solutions

Global automotive company

Goal
  • Grow financial product sales (including finance, leasing and insurance).
Result
  • 34% increase in new vehicle finance over 12 months.
  • 53% increase in used vehicle finance.
  • 49% increase in insurance products over 12 months.
Channel Solutions

Multinational consumer electronics manufacturer

Goal
  • Increase market share.
Result
  • 37% market share from 5% baseline.
  • 13.5% year-on-year growth.
Read the full case study
Customer Solutions

Financial services institution

Challenge
  • Build and implement a massive scale program in 9 months.
Goal
  • Cater for data of 17 million members.
  • Clean up legacy data.
  • Establish dedicated IT operations team.
  • Train and staff a helpdesk.
Result
  • Full program, with support, delivered on time and on budget.
Read the full case study
Channel Solutions

Global beverage company

Goal
  • Foster responsible alcohol trading.
  • Promote safe environments.
  • Ensure regulatory compliance and ethical standards.
Result
  • Contributed to a reduction in crime hotspots, improving community safety.
  • 8% increase in overall compliance (from 72% to 80%).
  • Won “Best Loyalty CSI Initiative” at SA Loyalty Awards
Employee Solutions

Retail Business

Challenge
  • Productivity rates had dropped.
Goal
  • Improve productivity.
  • Build a high-performance culture.
Result
  • 13% improvement in productivity.
  • 20% improvement in revenue through contact centre.
Employee Solutions

National healthcare provider

Challenge
  • Provider ranked behind its competitors in patient care.
Goal
  • Enhance patient care.
Result
  • Client satisfaction index was improved from 86.5% to 92.5%.
Channel Solutions

Global commercial vehicle manufacturer

Goal
  • Increase national sales.
  • Meet customer satisfaction targets.
Result
  • 40% increase in sales over program period.
  • 83% customer satisfaction, exceeding target.
Reward Solutions

Group Incentive Travel: Lapland

Challenge
  • Trip rewarded vehicle franchise executives who had exceeded sales targets. These seasoned travellers wanted something new and exciting.
Goal
  • Manage every aspect of the trip, from theme and creative design, to booking and ticketing, tour management and financial control.
Result
  • Client ratings of 100% on arrangements, itinerary and overall experience.
Read the full case study
Employee Solutions

Achieve – our own engagement program

Challenge
  • Covid had negatively impacted morale, engagement and business performance.
Goal
  • Re-energise the business and improve morale.
  • Improve employee engagement.
  • Realign employees with company’s values and business priorities.
  • Improve operational performance metrics across the board.
Result
  • Program got a 92% approval rating.
  • Program engagement doubled.
  • Employee engagement index increased from 71% to 80%.
  • Overall Work Performance index improved from 3.14 to 4.01 out fo 5.
  • Internationally awarded.
Channel Solutions

International beverage company

Goal
  • Increase sales.
  • Assess impact of program in control group against non-participating channel partners.
Result
  • 12% increase in sales by control group compared with non-participating channel partners.
Achievement Awards Group has played a crucial role in helping us recognize and celebrate our partners within the dealer network, fostering a culture of motivation and excellence.
Annika Botha
UD Trucks
We wanted to give our 1.5 million loyalty program members the freedom to choose the rewards they really want. Our extensive network of over 50 rewards partners gives members almost endless choice.
Fayelizabeth Foster
Executive Head of Loyalty & Rewards - Standard Bank
Without the strategic insights AAGroup’s research revealed, and the resulting engagement plan that helped us pivot, we would never have moved forward.
Brian de Bruyn
Toyota
When we asked AAGroup to present a travel solution, they pulled out all the stops. Our Monaco trip was mind-blowing – especially the yacht-side view of the Grand Prix.
Debbie Ratcliff
Dealer Management Director - Mercedes Benz
The ability to customise our reward store, coupled with the high degree of personalisation it provides, keeps rewards top of mind, which is vital for staff motivation.
Heidi Strauss
BMW South Africa
From strategic planning to execution, AAG ensures that every aspect runs smoothly, keeping participants engaged and motivated.
Jaishree Singh
Daimler Truck Financial Services
Bring out the best in people, your business, and bottom line.
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