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People drive business performance. We know what drives people.

Employee, channel and customer solutions that work.

Since 1981, we’ve delivered solutions that successfully
engage, motivate and reward people, building their loyalty to
you. Whether for your employees, channel partners or
customers, the different journeys have one, common
destination: better performing business.

1000
 
solutions and programs delivered.
300
 
million
transactions processed each month.
4
 
million
participants on current programs.
185
 
countries in our rewards fulfilment network.

Engage the people that matter.
With solutions that get results.

  • Employee Solutions
  • Channel Solutions
  • Customer Solutions
  • Reward Solutions
  • Strategic Solutions
Employee Solutions
Channel Solutions
Customer Solutions
Reward Solutions
Strategic Solutions

Engaged employees perform better. We help you perform better at engaging employees.

To get your performance targets ticked, get to what makes your channel partners tick.

Win customers over by doing loyalty right. Not loyalty lite.

Range + relevance = relationships.
That gets results.

For every opportunity, challenge or problem,
we have a solution that works.

Employee Solutions

Research proves what we intuitively know: there’s a direct correlation between high employee engagement and better business performance. A well-designed engagement strategy transforms your culture, improves morale, aligns your people with your business plan, and gets everyone working together towards the common goal.

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Channel Solutions

What motivates people to put your brand first? By understanding your channel partners, you can design incentive programs that aren’t merely transactional – they’re meaningfully relational, building loyalty with longevity, increasing sales measurably, and getting results sustainably.

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Customer Solutions

A great loyalty program isn’t simply about points and redemptions. It’s deeply researched, custom designed, rigorously implemented, and reliably supported. It connects personally with your customers, shifts their behaviour, increases their retention, and grows long-term brand love.

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Reward Solutions

With almost unlimited reward options, and a choice of redemption methods, all smoothly integrated into your program, you can incentivise people more relevantly, engage them more personally, connect with them more powerfully – and get results more potently.

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Strategic Solutions

No matter how big or small your ask, no matter how early or late, we’ll partner and align with you. We’ll research and survey for you. We’ll audit and analyse. We’ll diagnose and design. We’ll advise and guide. And most of all, we’ll solve.

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Harness the art and science of human and business performance.

We help you change people’s behaviour positively, and profitably. Our approach, insight and expertise make your programs measurably loyalty-improving, meaningfully morale-boosting, and positively performance-enhancing.

Human-centred.

We know what makes people tick. Informed by established and cutting-edge social science, we’ve developed a deep understanding of what engages and how to motivate.

Data-driven.

Data is information, and its analysis is illumination. We use it to guide, test, iterate, diagnose, react and predict. All to optimise your program’s success, constantly.

Tech-focused.

From SaaS platforms to incentives and awards apps, from payments systems to points engines, we build digital solutions that are future-ready and innovation-able.

Full-service.

We’re a one-stop, end-to-end agency, offering comprehensive, customised solution design and delivery, as well as specialist strategic services.

Performance-obsessed.

We measure programs’ success against quantifiable goals. Positive results are great. Spectacular results are better. Like you, we always prefer the latter.

Tried-and-Trusted.

We’ve worked hard to build an almost 50-year record of success, with long-standing clients and global brands, on over 1000 programs, reaching millions of people. We’re ISO-certified, globally-accredited, internationally-awarded.

WORKING WITH US

We call our process the Performance System.
Because it performs, systematically.

We collaborate closely with you according to a proven method. Both linear and circular, it’s about both process and progress, designed to ensure that your program keeps performing optimally.

Research and  Performance AnalysisSolution DesignImplementationEvaluation
01.
Research and Performance Analysis

We research your business environment and objectives. We analyse where you are, where you want to be, and identify performance gaps.

02.
Solution Design

We design and develop a detailed solution. The program includes all communication, measurement metrics, feedback loops and learning mechanisms.

03.
Implementation

We launch and manage the entire program, supporting each phase, ensuring regular measurement and assessment in all areas.

04.
Evaluation

With deep data and regular feedback, we’re able to constantly assess, learn and iterate, adjusting the program to optimise performance.

recognition-proffestionals-international
Recognition
Professionals
International

Winner, Pinnacle Award
for Best Practice.

incentive-awards
Incentive Awards

Winner, Best-In-house
Recognition & Rewards
Program.

image
IMA

Shortlisted in: Innovation &
Technology, Dealer/Distributor
Incentives, Social Responsibility

SA-Loyalty-awards-2023 1 1
South African Loyalty Awards

Best Loyalty CSI or Environmental Initiative.

Watch our Client Strategy Director discuss the kinds of solutions we provide, and an example of one that’s worked on multiple levels.

Case studies:
Solutions that worked.

Employee Solutions

Public sector organisation

Goal
  • Strengthen employee engagement.
  • Align employees with the organisation’s goals and values.
  • Instil a service-oriented mindset.
  • Applicable to 15,000 employees in branch offices nationwide.
Result
  • 11% increase in employee engagement within a year (well above the initial target of 2.5%).
Channel Solutions

Global automotive company

Goal
  • Grow financial product sales (including finance, leasing and insurance).
Result
  • 34% increase in new vehicle finance over 12 months.
  • 53% increase in used vehicle finance.
  • 49% increase in insurance products over 12 months.
Customer Solutions

Financial services institution

Challenge
  • Build and implement a massive scale program in 9 months.
Goal
  • Cater for data of 17 million members.
  • Clean up legacy data.
  • Establish dedicated IT operations team.
  • Train and staff a helpdesk.
Result
  • Full program, with support, delivered on time and on budget.
Reward Solutions

awardscard®: Better deal, better value, same price

Challenge
  • Sales director had the perception that rewards cards are all the same. But his previous supplier provided no administration, cardholder support or strategic input.
Result
  • At no extra cost, we included:
  • Highest monthly load limit in the industry.
  • Customised welcome communication to participants.
  • Personalised follow-up communication.
  • Outbound campaign to encourage card activation and program participation.
  • Online rewards shopping, including merchandise, travel and experiences.
  • 24/7 cardholder support through our contact centre.
  • Database management and detailed reporting, which reduced administration for our client.
Employee Solutions

Retail Business

Challenge
  • Productivity rates had dropped.
Goal
  • Improve productivity.
  • Build a high-performance culture.
Result
  • 13% improvement in productivity.
  • 20% improvement in revenue through contact centre.
Channel Solutions

Global beverage company

Goal
  • Foster responsible alcohol trading.
  • Promote safe environments.
  • Ensure regulatory compliance and ethical standards.
Result
  • Contributed to a reduction in crime hotspots, improving community safety.
  • 8% increase in overall compliance (from 72% to 80%).
  • Won “Best Loyalty CSI Initiative” at SA Loyalty Awards
Channel Solutions

Multinational consumer electronics manufacturer

Goal
  • Increase market share.
Result
  • 37% market share from 5% baseline.
  • 13.5% year-on-year growth.
Employee Solutions

National healthcare provider

Challenge
  • Provider ranked behind its competitors in patient care.
Goal
  • Enhance patient care.
Result
  • Client satisfaction index was improved from 86.5% to 92.5%.
Channel Solutions

Global commercial vehicle manufacturer

Goal
  • Increase national sales.
  • Meet customer satisfaction targets.
Result
  • 40% increase in sales over program period.
  • 83% customer satisfaction, exceeding target.
Reward Solutions

Group Incentive Travel: Lapland

Challenge
  • Trip rewarded vehicle franchise executives who had exceeded sales targets. These seasoned travellers wanted something new and exciting.
Goal
  • Manage every aspect of the trip, from theme and creative design, to booking and ticketing, tour management and financial control.
Result
  • Client ratings of 100% on arrangements, itinerary and overall experience.
Employee Solutions

Achieve – our own engagement program

Challenge
  • Covid had negatively impacted morale, engagement and business performance.
Goal
  • Re-energise the business and improve morale.
  • Improve employee engagement.
  • Realign employees with company’s values and business priorities.
  • Improve operational performance metrics across the board.
Result
  • Program got a 92% approval rating.
  • Program engagement doubled.
  • Employee engagement index increased from 71% to 80%.
  • Overall Work Performance index improved from 3.14 to 4.01 out fo 5.
  • Internationally awarded.
Channel Solutions

International beverage company

Goal
  • Increase sales.
  • Assess impact of program in control group against non-participating channel partners.
Result
  • 12% increase in sales by control group compared with non-participating channel partners.
Behind our latest customer experience scores is high employee engagement, which we achieved and want to maintain with AAGroup.
Zoliswa Gaba
HomeChoice
Achievement Awards Group helped us develop a customer experience that has reaped incredible rewards: enhanced customer satisfaction, reduced churn, and increased value.
Simon le Roux
BMW South Africa
Without the strategic insights AAGroup’s research revealed, and the resulting engagement plan that helped us pivot, we would never have moved forward.
Brian de Bruyn
Toyota
From strategic planning to execution, AAG ensures that every aspect runs smoothly, keeping participants engaged and motivated.
Jaishree Singh
Daimler Truck Financial Services
Achievement Awards Group has played a crucial role in helping us recognize and celebrate our partners within the dealer network, fostering a culture of motivation and excellence.
Annika Botha
UD Trucks
Bring out the best in people, your business, and bottom line.
Book a free discovery session.