With over 40 years’ experience in global incentive travel, our full-service approach includes venue and destination search, flight and hotel bookings, trip and event management, and feedback and reporting.
Travel, by design.
Exploring new cities, cultures and cuisines is what make travel such a sought-after reward. We work with top travel providers around the world to bring you the best destinations and deals.
Our IATA-accredited agents can help you plan and package the ultimate travel reward to motivate and inspire the people that matter most to your business.
Been there. Done that. Loved it!
Collectively, our expert team has travelled to over 100 countries – and counting. We’ve got on-the-ground knowledge and access to the best travel destinations in the world.
What you see is what you get. And a whole lot more!
Every aspect of your incentive travel trip is managed by our team of experts
Travel solution based on brief, budget and group profile
Event planning and coordination
Destination sourcing
Pre- and post-travel communications
Registration and data management
Travel management and ground logistics, including visas and documentation
Experience measurement, analysis and reporting
Matching brands with magical experiences.
We don’t just package great incentive trips, we plan them with you first. Every trip is designed to tell your brand story with authenticity and understanding.
“From the start, we wanted to give our members the freedom to choose the rewards they really want. Our extensive network of over 50 partners gives members almost endless choice.”
Fay Elizabeth Foster | Executive Head of Loyalty & RewardsStandard Bank
“Without the strategic insights AAGroup’s research revealed, and the resulting engagement plan that helped us pivot, we would never have moved forward.”
Brian de Bruyn | Dealer Communications ManagerToyota
“Behind our latest customer experience scores is high employee engagement, which we achieved and want to maintain with AAGroup.”
Zoliswa Gaba | Customer Service ManagerHomeChoice
“They helped us develop a customer experience that has reaped incredible rewards: enhanced customer satisfaction, reduced churn, and increased revenue.”
Simon le Roux | Trade Marketing DirectorBMW South Africa
“We link our incentive travel with specific performance goals. It’s no coincidence that our top performers’ customers have high net promoter scores.”
Darren Pillay | National Manager: Product & MarketingToyota SA
“The ability to customise our reward store, coupled with the high degree of personalisation it provides, keeps rewards top of mind, which is vital for staff motivation.”
Heidi Strauss | Channel Incentive DirectorBMW South Africa
“We use the high value pin card to reward our top performers. The card is associated with prestige. For our salespeople, it’s a sign of success and sends the right signals through our business.”
Greg Carter | Trade Development DirectorSmollan
“Our employees love the digital vouchers, as much for the diverse range, as for the convenience of redeeming them via mobile payment apps at pop-up stores, flea markets, music festivals and sports events.”
Avarti Pillay | HR DirectorStandard Bank
“We’ve seen a huge uptake of the experience rewards, particularly among our Gen Y and Z employees. They love them because they live more in the now. Like every second counts.”
Stanley Rothman | HR DirectorToyota
“Our channel program was called ‘Xtreme’. When we asked AAGroup to present a travel solution, they pulled out all the stops. Our Monaco trip was mind blowing – especially the yacht-side view of Grand Prix.”
Debbie Ratcliff | Dealer Management DirectorMercedes Benz