Turn channel partners into champion performers.

Incentives pay.

It’s established behavioural science: people are motivated by the possibility of a reward. That incentive can be the difference between average and exceptional sales.

Our incentive solutions work. What more incentive do you need?

The science of motivation is accepted, and the practice of incentivising is common. But what separates one incentive program from another?

We’ve designed and developed over 1000 programs. We know what works, and what works best. And what works best for one company isn’t necessarily right for another.

We start by understanding your business, strategy, culture, and the people responsible for achieving the results you seek. We research the context and challenge. And we combine experience, art and science to design and deliver a program that increases sales, measurably, and gets results, quantifiably.

Turn agents into advocates.

When your channel partners are your biggest fans, they promote your products over those of your competitors. That’s true loyalty.

Loyalty first. Because loyalty lasts.

Loyalty implies affinity to and advocacy for your brands. It trumps price sensitivity, both for customers and channel partners. It’s your partners choosing to sell, up-sell and cross-sell your products rather than those of your competitors. That goes a long way, for a long time.

It’s sometimes regarded as the holy grail of marketing. But it doesn’t have to be elusive. There’s science to it, and some art. We know, because we’ve been designing and delivering channel loyalty programs that work since the 1980s.

In that time, we’ve learnt that what works best is a solution that’s carefully researched, designed around your specific company, excellently implemented, with relevant targets and metrics.

They say excellence is a habit. We get your partners into that habit.

How do you get your channel partners to represent your brand as if it was their own? It’s all about using human nature to positively influence behaviour.

Our solutions do all the right things to get your channel partners doing all the best things.

What is channel excellence? It’s your partners doing justice to your products. Knowing them inside out. Talking about them confidently. Displaying them beautifully. Making them available easily. It’s a collection of small, significant actions.

Those actions can be identified, codified, and quantified. They can be taught and trained. And they can be positively reinforced through incentives and rewards.

Using a combination of experience, art, science and our proprietary frameworks, we design a bespoke program that promotes excellence in your partners, and gets results for your business.

Help your partners sell like hell.

We put a little bit of science, psychology and incentives in. You get high-performing partners and needle-moving results out.

The perfection of promotion.

Targeted, short-term promotions can help you clear old stock, move product fast, take advantage of events or times of year, and improve your bottom line.

We help with the what, the how, there where and when of sales promotions, with thorough research, robust planning, detailed implementation, and clear communication.

Most crucially, we also get the who, understanding what makes your channel partners tick, incentivising them accordingly, and promoting the positive behaviours that promote positive sales.