Rewards build relationships. Relationships bring results.

Done well, rewarding your employees, channel partners or customers makes them more engaged with and loyal to your business. And that’s good for business.
Rewards build relationships. Relationships bring results.
Go big with range and reach. Get personal with relevance.
If it’s not your core business, reward programs can be complicated to implement and limited in execution. From set-up and integration to fulfilment and management, we can provide everything you need, and exactly what you need.

If you have an existing program, we’ll make it work better, making sure it connects smoothly with your people, systems and technology. We provide a range of redemption methods, giving access to almost unlimited rewards, in nearly 200 countries.

That means you can make rewards more relevant, engaging people more personally, building relationships more meaningfully, and driving performance more substantially.

BENEFITS

See just how rewarding rewards can be.

Whether it’s you and your employees, partners or customers, rewards are a mutually beneficial win-win.
Improve employee engagement and company culture.

Incentive programs with rewards increase workplace performance by 22% on average.

Increase sales and growth.

Top-performing loyalty programs can boost revenue from customers who redeem points by 15 to 25 percent annually.

Increase customer engagement and loyalty.

84% of customers are more likely to stick with a brand that offers a loyalty program.

Improve employee engagement and company culture.
Sources: Incentive Research Foundation, ‘Incentives, Motivation And Workplace Performance’ | McKinsey & Company, ‘Next in loyalty: Eight levers to turn customers into fans’ | Nielson Global Survey of Loyalty Sentiment
our SOLUTIONS

Reward solutions that work.

We’re solution-heavy, to make you reward-ready. From tech integration to reward fulfilment to program management, we offer everything you need to get your rewards program rolling, and keep it rocking.
awardscard®
awardscard®
awardscard®
Plastic awardscards work like debit or cheque cards and can be used at any retail store that accepts Mastercard. Virtual awardscards offer exceptional safety and can be used for online purchases.
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Perfect for points. Spoilt for choice.

awardscards can be physical or virtual, pre-paid or reloadable. Sometimes known as shopping cards, they’re ideal for points-based reward programs, where points are accumulated and can be spent, like cash, on almost anything, almost anywhere.

Virtual awardscard: digital and versatile

Virtual awardscards store points with cash value, and can be used online. Shop at e-commerce sites, online retailers, and booking sites for sport, music, theatre and more.

Through payment apps, virtual awardscards can also be used at informal trading outlets like flea markets, festivals and pop-up stores.

Virtual cards offer you cost savings, with no production or delivery costs. And they provide additional layers of security.

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Physical awardscard: plastic and fantastic

Physical awardscards are like the plastic debit or cheque cards that most people have. The points that are stored on them have a cash value, and they can be used anywhere that supports Mastercard, giving your employees, channel partners or customers infinite choice in where they want to spend their points.

The plastic cards can be custom designed according to your brand or program identity. And they have multiple safety features, including the ability to suspend, delete, lock and unlock the card.

Features

  • Easy card activation via a secure web or mobisite
  • Cardholder can cancel card permanently at any time
  • Temporarily lock and unlock card spending
  • 24/7 access to real-time balances by SMS
  • Support via web or self-service helpline
Gift cards
Gift cards
Gift cards
Gift cards are single-use, pre-loaded, and valid for specified merchants or brands. They’re also shareable, and can be gifted to friends or family.
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Digital. Delightful. 

Gift cards, often called vouchers, are single-use, pre-loaded, and valid for specified merchants or brands. They’re a great way to surprise and delight your employees, channel partners or customers.

Instant gratification. Easy redemption.

From work anniversaries to brand activations, prizes to product launches, long-service awards to loyalty rewards, digital gift cards are almost as good to give as they are to receive.

They’re available for brands or retailers across every category, from airtime to experiences, software to sportswear, fast food to fragrances.

They can simply be given to program participants, or participants can easily redeem points to buy gift cards. And they can be shared or re-gifted to friends, family, colleagues or charities.

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Incentive travel
Incentive travel
Incentive travel
Reward high-performing groups, especially channel partners, with exclusive trips, expertly sourced and exceptionally managed.
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We do the running around. You do the making memories.

Travel is the ultimate reward. The trip may last a week, but the memories last a lifetime. We take care of the tiny details, so you can make a giant impact.

Unequalled motivation. Unflappable management.

For your employees or channel partners, travel is, objectively, the most popular and sought-after of all rewards. It’s an incredible incentive, and a powerful motivator. It galvanises people and teams, inspiring them to achieve ambitious goals, and unifying them through shared experiences.

We’ve been there, done that. Literally.

Organising a trip, especially for a big group, can be fraught and daunting. But this is not our first rodeo. With almost 50 years of expertise arranging all kinds of trips, to destinations far and near, with budgets big and small, nothing phases us.

Hassle-free, from A to Z.

We’re a full-service travel company, That doesn’t just mean we can take groups anywhere from Alaska to Zanzibar (although we can). It means we also take care of almost every detail. Flight, hotel and restaurant bookings. Logistics and co-ordination. Trip and event management. Visas and medical emergencies. Reporting and analysis.

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Curated, dedicated.

When we say we offer the full package, there’s nothing “packagey” about the trip. We’ve customised bespoke travel programs to more than 100 unique destinations. You’ll have a dedicated account manager, while an experienced tour leader “on the ground” ensures that things run smoothly and takes care of the inevitable unexpected.

What we do, what you get.

  • A travel solution based on your brand, brief, budget, and group profile
  • Event planning and coordination
  • Destination sourcing
  • Pre- and post-travel communications
  • Registration and data management
  • Travel management and ground logistics, including visas and documentation
  • Experience measurement, analysis and reporting
  • Experience and expertise from IATA-accredited agents
Experiences
Experiences
Experiences
Rewards can be redeemed for travel, including flights and packages, often at discounted prices, and once-in-a-lifetime experiences.
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The most memorable rewards. The most meaningful results.

Science proves that the most memorable rewards are experiential rewards. They foster a sense of achievement and appreciation, enrichment and exclusivity. And unlike monetary rewards, they’re once-in-a-lifetime opportunities that make strong emotional connections between your company or brand and your employees, channel partners or customers. Travel and other experiences stick with people for years. In turn, those people reward you with their loyalty for just as long.

Individual travel. Universal appeal.

Participants in your engagement, incentive or loyalty program can redeem points for flights, destination deals, hotels and car hire. Depending on the program and tier, these can often be at discounted prices. Our IATA-accredited agents can also create custom holiday packages to suit everyone’s budget and fulfil anyone’s lifelong dream.

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Once-in-a-lifetime experiences. Out-of-the-box options.

Participants in your program can redeem points for unforgettable experiences to suit even the most unusual preferences. Examples include:

  • Adventure experiences (Shark cage diving | Sand boarding | Bungee jumping | Ziplining | Segway racing | Hovercraft racing)
  • Air experiences (Hot air ballooning | Microflights | Helicopter tours | Cessna tours | Power kiting | Sky diving)
  • Water experiences (White water rafting | Kite surfing | Scuba diving | Fly fishing | Powerboating | Catamaran cruising | Pirate ship cruising)
  • Motorsport experiences (Superbiking | Supercar racing | 4X4 tours | Game drives | Harley tours | Quad biking)
  • Nature experiences (Horseback safari | Elephant safari | Beach horse riding | Falconry experience | Penguin kayak tour | Porcupine trail walking)
  • Romance experiences (Body massages | Champagne breakfasts | Winelands lunches | Gourmet picnics | Candle-lit dinners | Private game drives | Date nights)
  • Hobby and skill experiences (Culinary workshops | Tea blending | Coffee blending | Barista training | Cake decorating | Clay pigeon shooting | Photo coaching | Make-up and make-over workshops)
  • Lifestyle experiences (Wellness workshops | Studio photo shoots | Beach photo shoots | Studio recordings | Craft beer tours | Wine tasting tours | Ghost bus tours | Personal chef dinners)
Merchandise
Merchandise
Merchandise
An online catalogue with thousands of products in almost 200 countries. Access can be tailored to a selection of products most relevant to your business.
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The world’s your online oyster.

People love catalogues. Moving from paper to online means that instead of hundreds of products, you can now offer hundreds of thousands. That’s so much more to love.

Almost infinite merchandise, almost anywhere, with AI everywhere.

A catalogue of almost unlimited of products, in nearly 200 countries. The range of rewards has never been broader. The reach has never been longer.

At the same time, the opportunity to narrow and personalise has never been easier. As participants engage, AI can gather data that helps to suggest rewards and build selections around their individual preferences. In turn, this deepens engagement.

You can also customise and curate your own selection of rewards, including your own branded products, so that they’re relevant to your business, program and people.

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Gift card API
Gift card API
Gift card API
We integrate your program and system together with the rewards solution, making sure it’s all smooth and seamless
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Digital gift cards, simplified, streamlined, solved.

Our digital gift card management API gives you access to an aggregated catalogue of vouchers, from a wide range of suppliers, all through a single, secure, scalable interface.

Plug. Play. Perform.

If you want an easily managed reward solution that plugs seamlessly with your system, gift card API is the answer. If you’re running an engagement, incentive or loyalty program, and want to offer participants digital gift cards, gift card API is the key. And even if you have no program, that’s no problem – gift card API is the solution.

The API simplifies the way you reward your employees, channel partners or customers. Configurable and flexible. Automated and integrated. Powered by advanced technology and reliable security.

It also offers:

  • Flexible pricing methods with a choice of management fee options
  • Bulk purchase discounts
  • Configuration and development support
  • Built-in abuse protection
  • Guaranteed uptime
  • Access to more than 50 retailers
  • Aftersales support
  • Management and reporting
  • Float management and revenue handling
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PLATFORM

Rewards, on the go, in your pocket, at your fingertips.

Our awardsapp makes rewards simple and portable. And it allows
your employees, channel partners or customers to take your rewards program with you, wherever they go.

With the awardsapp, participants can check points balances, view transactions, manage their accounts and card details, and, of course, redeem and spend through vouchers, gift cards or virtual cards.

Features include:

Customisable design – incorporate your business or program’s branding.

Shows participant’s points balance and transaction history.

Multiple redemption methods, including awardscard® and gift cards.

Easy interface with quick features for awardscards® such as activation, cancellation, lock/unlock and spend limits.

Massive range of rewards, including merchandise, food, data, travel and experiences.

Gift rewards to friends and family.

Go big with range and reach. Get personal with relevance.

Rewards have never been easier, closer or quicker. With the awardsapp, participants have everything they need, to do everything they want, to make rewards everything they can be.

Backed by data

Embracing data gets you from good to greater.

Rewards programs are an incredible potential source of data. In turn, that can enable you to take your reward program to the next level, and beyond. With more data, you can personalise rewards more, delight and connect with people more, and grow their loyalty more.
Learn more about our Data Lab
eGuides

Learn more about making reward solutions work.

We share insight from almost 50 years of hands-on, high-performing experience in reward programs and fulfilment.
The right way to reward
Reward programs are a big investment. So it’s worth making sure yours is optimised to get the best returns. This guide gives you practical advice to do that:
  • Creating emotional connections and building relationships
  • What neuroscience reveals about rewards and human behaviour
  • Making rewards personal, meaningful, memorable
  • The importance of flawless fulfilment
  • Developing a sound reward strategy
Learn more about making  reward solutions work.

Case studies:
Solutions that worked.

Reward Solutions

awardscard®: Better deal, better value, same price

Challenge
  • Sales director had the perception that rewards cards are all the same. But his previous supplier provided no administration, cardholder support or strategic input.
Result
  • At no extra cost, we included:
  • Highest monthly load limit in the industry.
  • Customised welcome communication to participants.
  • Personalised follow-up communication.
  • Outbound campaign to encourage card activation and program participation.
  • Online rewards shopping, including merchandise, travel and experiences.
  • 24/7 cardholder support through our contact centre.
  • Database management and detailed reporting, which reduced administration for our client.
Reward Solutions

Group Incentive Travel: Lapland

Challenge
  • Trip rewarded vehicle franchise executives who had exceeded sales targets. These seasoned travellers wanted something new and exciting.
Goal
  • Manage every aspect of the trip, from theme and creative design, to booking and ticketing, tour management and financial control.
Result
  • Client ratings of 100% on arrangements, itinerary and overall experience.
The ability to customise our reward store, coupled with the high degree of personalisation it provides, keeps rewards top of mind, which is vital for staff motivation.
Heidi Strauss
BMW South Africa
When we asked AAGroup to present a travel solution, they pulled out all the stops. Our Monaco trip was mind-blowing – especially the yacht-side view of the Grand Prix.
Debbie Ratcliff
Dealer Management Director - Mercedes Benz
Bring out the best in people, your business, and bottom line.
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