We know the nooks and crannies of the art and science of human and business performance.

Benefit from almost 50 years of detailed, specialist knowledge in what makes employee, channel and customer solutions work.
We know the nooks and crannies  of the art and science of human  and business performance.
Gaps plugged. Cracks filled. Opportunities opened. Solutions found.
Every engagement, incentive and loyalty program starts off with a sense of promise. But not all of them deliver to their potential. With more than 1,000 programs designed and implemented, we know what works, and what doesn’t.

You might come to us because you’re thinking about a full-service solution, starting with a blank canvas. Or you might be running an existing program and you’re not sure if it’s working optimally.

Utilising established social science, proprietary frameworks, and decades of experience, we know where to look, and what to comb, to find out if something can work, or why something isn’t working, and how to move forward to get results.

our SOLUTIONS

We research and analyse, audit and advise, diagnose and solve.

Everything and anything you need to get a program started or working better, and your business performing better. We use a variety of tools and methods, including one-on-one executive interviews, focus groups, surveys, as well as a range of proprietary frameworks, refined over decades of developing solutions that work.
Research and needs analysis
Research and needs analysis
Research and needs analysis
You might be thinking about starting a program, but need some more validation or insight. We can help you fill gaps and find opportunities.
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Not sure where or whether to start a program? Start here.

If you’re thinking about running an engagement or loyalty program, but don’t know if it’s worth it, or how to go about it, we’ve got the tools to help you navigate.

We explore and analyse, assess and answer.

Is a loyalty program feasible? How much value could there be in it? How should you go about it? We’ve designed and delivered over 1000 programs. We know what works, and how. We know what doesn’t work, and why.

We can do research for you, including executive interviews, focus group facilitation and eValue instant surveys. We can conduct a gap analysis between your current and desired states. We can analyse your data to gain deep insights. We know what to do with the findings of that research. We validate hypotheses. We quantify a business case. And we give you informed, qualified advice.

If you decide to go ahead with a program, we can help, using proven, proprietary tools to design a practical, performance-driven solution. One that aligns your people and strategy, and has achievable, measurable goals.

Book a free discovery session
Audit and advisory services
Audit and advisory services
Audit and advisory services
If you’re already running a program, but want it to work better, we can assess and diagnose where you are, identify how to improve, and advise on how to optimise.
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When you don’t know why, we’ve got the know-how.

If you’re running an engagement, incentive or loyalty program that isn’t performing as well as you imagined it should, we can help you find out why it’s falling short, and how to optimise it.

We diagnose and direct, fix and finesse.

Why is there a gap between your plan and your performance? And how do you close it? Despite the best intentions, many programs fail or fall short. We can help you find out why, and where. And we can help you get it right.

Our research is informed, rigorous and directed. Our analysis is insightful and incisive. Our Data Lab can help to identify gaps and opportunities. We use a variety of proprietary frameworks and tools, developed and proven over years of delivering programs that work.

If you’d like us to help solve your challenge, we do it holistically, considering your employees, partners and customers. We do it strategically, aligning your loyalty program with your business plan. We do it practically, with systematic implementation. And we do it quantifiably, setting achievable targets with measurable value.

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PLATFORM

Surveys made simple. Strategy made successful.

Strategy has to be informed. And surveys provide that information.

Research and information-gathering is one of the crucial first steps in any project or program. It reveals truths, challenges and gaps that may be hidden. Surveys provide objective and quantifiable insights that can then be put to use in designing solutions that work.

eValue is an award-winning survey platform that helps you get valuable feedback from your employees, channel partners or customers, and then make that insight actionable, improving culture, engagement and performance.

Visit the eValue website
Backed by data

Data detects and directs.

Data can help to reveal insights that would otherwise not be apparent. It can also help to suggest and assess possible solutions, so that you go down the right road, at the right time, in time.
Learn more about our Data Lab
eGuides

Learn more about making employee, channel and customer solutions work.

We share insight from almost 50 years of hands-on, high-performing experience.
How to design a gamification strategy that works
For every gamification success story, there are dozens of quietly epic failures, due to poor design. This guide gets you off to the best possible start, with:
  • An introduction to the fundamentals of desiging an effective strategy
  • Avoiding implementation landmines
  • Leveraging data feedback to manage performance
Learn more about making employee, channel and customer solutions work.
Without the strategic insights AAGroup’s research revealed, and the resulting engagement plan that helped us pivot, we would never have moved forward.
Brian de Bruyn
Toyota
Achievement Awards Group helped us develop a customer experience that has reaped incredible rewards: enhanced customer satisfaction, reduced churn, and increased value.
Simon le Roux
BMW South Africa
Bring out the best in people, your business, and bottom line.
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