A newsletter about employee, partner and customer loyalty.
The Generations Issue
Are Baby Boomers, Gen Xers, Millennials and Gen Zs really as different as we think?
It’s complicated…
To engage or not to engage? That is not the
question. Rather, it’s about how different folks
respond to different strokes.
While it’s useful to categorise people, segmentation
is simplification. And no substitute for getting
personal.
These days, communicating with different
customers is a lot more complicated. But it also
presents a lot more opportunity.
Rewards are enduringly and universally reliable. But the way they’re given and used changes over time.
